On this day in search, Saturday January the 26th, 2008…
What’s hot right now you ask? Which are the most popular searches today? Well, how about we start with the lingerie bowl. Quite a few people are trying to find lingerie bowl videos, especially on youtube.com. Here is a popular place to take a peek - http://www.youtube.com/watch?v=BWh2Q5WZ9dg . Um, okay…I am back. Is that part of the Superbowl halftime show? The official site is at lingeriebowl.com…get your hdtv fired up as this should be better than victoria’s little secret.
I’m guessing the next search is the result of some TV commercials that have been running today, although I have yet to see them. The search is for nowwhat.com, not to be confusing with nowhat.com or whatnow.com. My best guess is this site has something to do with State Farm insurance trying to get you to fill out some information and get a quote for their insurance. I just did some more research on the site and found the following note here:
State Farm is strategically approaching their audience this way on purpose. Created by the advertising agency DDB, they know that just because Generation Y is young, doesn’t mean they are stupid. Just the opposite, Generation Y can’t stand being sold to or talked down to or marketed to or any of that crap. Marketers have to be smart to target Generation Y. They were raised not just on technology but also on branding, they know all the tricks and see a scam a mile away.
No other big standouts in search at this time. Several people are trying to find out if the discovery of human remains in Chicago is related to the highly publicized case of missing person Stacy, or Stacey Peterson. From what I’ve read, it does not appear to be the case. I also believe another version of Rambo hit theaters this weekend, and people are searching for things like “how old is sylvester stallone?” and is it Rambo 3, Rambo 4, or Rambo 5. Who really knows? iPhoneGuiter is another big hit today, so iphone drums, iphone keyboards, and et-iphone home should be just around the bend. See you back here on Sunday!
